Create visibility

Augmented Reality’s newness itself creates a buzz where it is used. With AR, every advertisement of yours gets to speak to the customer, directly.

Tell stories

Talk about what your brand believes in. Is it organic? Cruelty-free? Environmentally conscious? Lovingly handmade? What goes into making it?

All these are questions modern buyers care about, and every single AR-enabled advertisement of yours will echo this wherever it is positioned.

Re-engage with your customers

Customers can get targeted push notifications – reminders of the products they’ve shelved, carted or previously bought, targeted offers for different customer segments, and a lot more.

Measure your campaigns

Like any other digital marketing tool, AR gives fine-grained, measurable data.

Ease of Implementation

Not all technology has to be complicated and time-consuming to implement. AR can be integrated into advertisements you already have.

In a Netimperative poll of 100 marketing managers, 72% plan to use AR in the coming year. The tide is going to turn.
Are you ready for it?

Why is it important?

AR campaigns capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.

This surpasses anything print, television or social media can provide.

There will be about 2.4 billion mobile Augmented Reality users by 2023.

A Global Web Index survey of 4000 internet users shows this:

The combination of advertising with tech like augmented reality (AR) is bound to create and maintain interest amongst a younger target audience, who are the main users of AR currently.

Augmented Reality is not the “future of advertising” anymore; it is already being used by brands that know it’s potential. Sephora, IKEA, Toyota, Gucci, L’Oreal… The list is long and illustrious.